{"id":5703,"date":"2026-05-23T07:33:25","date_gmt":"2026-05-23T07:33:25","guid":{"rendered":"https:\/\/axebrand.com.my\/?page_id=5703"},"modified":"2026-05-23T16:27:48","modified_gmt":"2026-05-23T16:27:48","slug":"dokumentari","status":"publish","type":"page","link":"https:\/\/axebrand.com.my\/ms\/dokumentari\/","title":{"rendered":"Dokumentari"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5703\" class=\"elementor elementor-5703\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-976d06b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"976d06b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7611995\" data-id=\"7611995\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b5cbbe elementor-widget elementor-widget-heading\" data-id=\"3b5cbbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Bagaimana Axe Brand Malaysia melonjakkan semula populariti Cap Kapak, menerusi satu demi satu Reel<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-838b877 elementor-widget elementor-widget-image\" data-id=\"838b877\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/axebrand.com.my\/wp-content\/uploads\/2026\/05\/1762933281_cap-kapak-1-1024x576.webp\" class=\"attachment-large size-large wp-image-5704\" alt=\"\" srcset=\"https:\/\/axebrand.com.my\/wp-content\/uploads\/2026\/05\/1762933281_cap-kapak-1-1024x576.webp 1024w, https:\/\/axebrand.com.my\/wp-content\/uploads\/2026\/05\/1762933281_cap-kapak-1-300x169.webp 300w, https:\/\/axebrand.com.my\/wp-content\/uploads\/2026\/05\/1762933281_cap-kapak-1-768x432.webp 768w, https:\/\/axebrand.com.my\/wp-content\/uploads\/2026\/05\/1762933281_cap-kapak-1-1536x864.webp 1536w, https:\/\/axebrand.com.my\/wp-content\/uploads\/2026\/05\/1762933281_cap-kapak-1-800x450.webp 800w, https:\/\/axebrand.com.my\/wp-content\/uploads\/2026\/05\/1762933281_cap-kapak-1.webp 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c56b8f6 elementor-widget elementor-widget-text-editor\" data-id=\"c56b8f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><strong>Wong Kean Ewe, General Manager of Leung Kai Fook Medical Sdn Bhd<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5a91a9 elementor-widget elementor-widget-text-editor\" data-id=\"d5a91a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"2\">Axe Brand Malaysia, atau apa yang lebih mesra dipanggil <b data-path-to-node=\"2\" data-index-in-node=\"56\">\u201cCap Kapak\u201d<\/b> oleh kebanyakan rakyat Malaysia, telah menjadi sebahagian daripada kehidupan seharian merentasi pelbagai generasi. Daripada sakit kepala dan pening sehinggalah kepada pemanduan jauh serta hidung tersumbat, ia merupakan antara produk yang membesar bersama hampir setiap isi rumah.<\/p><p data-path-to-node=\"3\">Namun, apabila trend pengguna mula berubah dan audiens muda beralih ke arah TikTok, Instagram, serta jenama kesihatan moden, Axe Brand Malaysia sedar bahawa mereka perlu berevolusi dan mendekati generasi muda dengan cara yang lebih dekat di hati mereka.<\/p><p data-path-to-node=\"4\"><b data-path-to-node=\"4\" data-index-in-node=\"0\">Berbanding mengubah identiti jenama, pasukan mereka memilih untuk mengubah cara mereka berinteraksi dengan pengguna.<\/b><\/p><p data-path-to-node=\"5\">Melalui video pendek yang menyeronokkan dan melucukan, jenaka tempatan, kandungan gaya hidup, serta kolaborasi bersama pencipta kandungan (creators), Cap Kapak mula muncul secara semula jadi dalam kehidupan seharian anak muda Malaysia sekali lagi \u2014 sama ada ketika mengulang kaji pelajaran, tekanan kerja, melancong, malam perlawanan bola sepak, mahupun ketika bermain game lewat malam.<\/p><p data-path-to-node=\"6\">Jenama ini turut serta dalam acara berorientasikan belia seperti <b data-path-to-node=\"6\" data-index-in-node=\"65\">Rock n\u2019 Riuh<\/b>, dengan memperkenalkan aktiviti interaktif, barangan eksklusif (merchandise), dan pengalaman berteraskan media sosial demi membina interaksi (engagement) yang lebih kuat dengan pengguna muda.<\/p><p data-path-to-node=\"7\">Paling penting, Axe Brand menghargai nilai nostalgia mereka dan menjadikannya sebagai satu kekuatan \u2014 membuktikan bahawa sebuah jenama warisan masih mampu kekal relevan, serasi, dan &#8220;cool&#8221; dalam dunia digital hari ini.<\/p><p data-path-to-node=\"8\">Kini, Axe Brand Malaysia terus mengadun tradisi dengan penceritaan moden, menghubungkan pelbagai generasi melalui kelegaan yang menyegarkan serta pengalaman tempatan yang tulen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c7c9c9 elementor-widget elementor-widget-html\" data-id=\"3c7c9c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p>\n    <i>Pautan: <a href=\"https:\/\/www.marketing-interactive.com\/how-axe-brand-malaysia-made-cap-kapak-cool-again-one-reel-at-a-time\" target=\"_blank\">https:\/\/www.marketing-interactive.com\/how-axe-brand-malaysia-made-cap-kapak-cool-again-one-reel-at-a-time<\/a><\/i>\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a53280 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a53280\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cc6ab06\" data-id=\"cc6ab06\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bd50970 elementor-widget elementor-widget-heading\" data-id=\"bd50970\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Bintang Semakin Bersinar dalam Kepimpinan HR &amp; Perniagaan: Pemenang Tempat Kedua Pemimpin HR Harapan Terbaik<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc7f413 elementor-widget elementor-widget-image\" data-id=\"cc7f413\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"410\" height=\"512\" src=\"https:\/\/axebrand.com.my\/wp-content\/uploads\/2026\/05\/unnamed-1-1.jpg\" class=\"attachment-large size-large wp-image-5698\" alt=\"\" srcset=\"https:\/\/axebrand.com.my\/wp-content\/uploads\/2026\/05\/unnamed-1-1.jpg 410w, https:\/\/axebrand.com.my\/wp-content\/uploads\/2026\/05\/unnamed-1-1-240x300.jpg 240w\" sizes=\"(max-width: 410px) 100vw, 410px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84b20f6 elementor-widget elementor-widget-text-editor\" data-id=\"84b20f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-family: Arial, Helvetica, sans-serif; font-size: 15px; font-weight: 600;\">Ryan Lau, People &amp; Business Manager of\u00a0<\/span><strong style=\"font-size: 16px;\">Leung Kai Fook Medical Sdn Bhd<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c78a637 elementor-widget elementor-widget-text-editor\" data-id=\"c78a637\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"2\"><i data-path-to-node=\"2\" data-index-in-node=\"0\">Chief of Staff Asia<\/i> baru-baru ini menyiarkan satu kisah inspirasi yang menonjolkan evolusi peranan kepimpinan HR moden \u2014 di mana pengurusan modal insan kini bukan lagi sekadar tentang dasar dan pengambilan pekerja, tetapi tentang memacu impak perniagaan yang sebenar.<\/p><p data-path-to-node=\"3\">Artikel tersebut berkongsi bagaimana pemimpin HR hari ini melangkah melangkaui fungsi tradisional HR dan menjadi rakan strategik kepada perniagaan \u2014 menghubungkan insan, budaya, operasi, dan pertumbuhan bersama-sama.<\/p><p data-path-to-node=\"4\">Apa yang paling menarik perhatian adalah penekanan kepada:<\/p><ul data-path-to-node=\"5\"><li><p data-path-to-node=\"5,0,0\"><b data-path-to-node=\"5,0,0\" data-index-in-node=\"0\">Membina budaya tempat kerja yang kukuh,<\/b><\/p><\/li><li><p data-path-to-node=\"5,1,0\"><b data-path-to-node=\"5,1,0\" data-index-in-node=\"0\">Menyelaraskan pasukan dengan hala tuju perniagaan,<\/b><\/p><\/li><li><p data-path-to-node=\"5,2,0\"><b data-path-to-node=\"5,2,0\" data-index-in-node=\"0\">Meningkatkan keberkesanan organisasi,<\/b><\/p><\/li><li><p data-path-to-node=\"5,3,0\"><b data-path-to-node=\"5,3,0\" data-index-in-node=\"0\">Dan membantu syarikat berkembang secara mampan melalui modal insan.<\/b><\/p><\/li><\/ul><p data-path-to-node=\"6\">Dalam persekitaran perniagaan hari ini yang berubah pantas, HR bukan lagi sekadar fungsi sokongan. Generasi baharu pemimpin modal insan dijangka dapat memahami aspek operasi, pelaksanaan, cabaran perniagaan, dan strategi tenaga kerja pada masa yang sama.<\/p><p data-path-to-node=\"7\">Sorotan ini mencerminkan anjakan yang kian berkembang dalam industri: <b data-path-to-node=\"7\" data-index-in-node=\"70\">Perniagaan yang hebat bukan sahaja dibina melalui produk dan strategi \u2014 tetapi melalui asas modal insan yang kukuh serta keselarasan dalam kepimpinan.<\/b><\/p><p data-path-to-node=\"8\">Ia juga menjadi peringatan bahawa kepimpinan yang berimpak tinggi sering kali berlaku secara senyap di sebalik tabir \u2014 menerusi struktur, konsistensi, dan keupayaan untuk menyatukan insan dengan matlamat perniagaan.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67737ac elementor-widget elementor-widget-html\" data-id=\"67737ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p>\n    <i>Pautan: <a href=\"https:\/\/chiefofstaff.asia\/news-and-insights\/chee-ping-lau-a-promising-force-in-hr-leadership\" target=\"_blank\">https:\/\/chiefofstaff.asia\/news-and-insights\/chee-ping-lau-a-promising-force-in-hr-leadership\/<\/a><\/i>\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2eb5f0d elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2eb5f0d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0921aea\" data-id=\"0921aea\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d8e2980 elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"d8e2980\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">\u00a9 Leung Kai Fook Medical Sdn Bhd. Hakcipta Terpelihara | Company Reg. No. 654195-K | KKLIU 0680 \/ EXP 31.12.2026<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-36b5efd\" data-id=\"36b5efd\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-13f7477 elementor-widget elementor-widget-heading\" data-id=\"13f7477\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\"><span class=\"worldwide\" style=\"color: #444\"> <img decoding=\"async\" src=\"\/wp-content\/uploads\/2021\/04\/malaysia-icon.png\" width=\"15px\" style=\"margin-bottom: 2px\"> Malaysia <\/span><\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Bagaimana Axe Brand Malaysia melonjakkan semula populariti Cap Kapak, menerusi satu demi satu Reel Wong Kean Ewe, General Manager of Leung Kai Fook Medical Sdn Bhd Axe Brand Malaysia, atau apa yang lebih mesra dipanggil \u201cCap Kapak\u201d oleh kebanyakan rakyat Malaysia, telah menjadi sebahagian daripada kehidupan seharian merentasi pelbagai generasi. Daripada sakit kepala dan pening [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"ocean_post_layout":"full-width","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"on","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"off","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","footnotes":""},"class_list":["post-5703","page","type-page","status-publish","hentry","entry"],"_links":{"self":[{"href":"https:\/\/axebrand.com.my\/ms\/wp-json\/wp\/v2\/pages\/5703","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/axebrand.com.my\/ms\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/axebrand.com.my\/ms\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/axebrand.com.my\/ms\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/axebrand.com.my\/ms\/wp-json\/wp\/v2\/comments?post=5703"}],"version-history":[{"count":15,"href":"https:\/\/axebrand.com.my\/ms\/wp-json\/wp\/v2\/pages\/5703\/revisions"}],"predecessor-version":[{"id":5788,"href":"https:\/\/axebrand.com.my\/ms\/wp-json\/wp\/v2\/pages\/5703\/revisions\/5788"}],"wp:attachment":[{"href":"https:\/\/axebrand.com.my\/ms\/wp-json\/wp\/v2\/media?parent=5703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}